World Tea Media is launching Healthy Beverage Expo, a new trade show that's dedicated to supporting and fueling the healthy drink segment of the beverage market. The event takes place June 7 - 9 at the Las Vegas Convention Center in Las Vegas and is scheduled to be co-located with the 11th annual World Tea Expo
Buyers, distributors and retailers can preview and compare an extensive range of beverages, explore newly launched products, source vendors, participate in exclusive taste-test competitions, hear from top experts, establish key relationships and evaluate opportunities to capitalize on this fast-growing segment.
"Consumers are demanding healthy beverages in the marketplace, and retail sales of these drinks —whether nutritional, functional or enhanced — are climbing," says George Jage, founder and director of World Tea Media. "In fact, the North American healthy beverage market is just as healthy as the drinks themselves, and there's no sign of this segment slowing down. Fortunately, Healthy Beverage Expo delegates can learn how to make the most of this segment. We'll focus on product innovation, cutting-edge ideas, sales strategies, trends and new distribution channels —all the various ways these healthy beverages can take on the world."
Healthy Beverage Expo focuses on numerous types of drinks, including: bottled water, dairy, juice drinks, sports and nutritional beverages, energy drinks and "shots," herbal extracts and other alternative products that are beneficial for consumers. Conference delegates include beverage buyers, distributors and retailers, as well as food service professionals, independent merchants, product developers, health practitioners, dieticians, scientists and other decision makers. Educational sessions cover such topics as beverages and health and wellness, marketing to consumers, developments with ingredients, drink additives, up-and-coming trends, healthy drinks and the school system, intelligence on sales and distribution and other significant issues.
Healthy Beverage Expo is three concentrated days of business interactions, networking with key leaders and innovators and exploring hundreds of new products. Plus, the event's in-depth, cutting-edge educational program gives attendees access to vital information that will help them make the right beverage buying decisions, merchandise better and increase sales.
And as tea is one of the healthiest beverages next to water, Healthy Beverage Expo is co-located with World Tea Expo. As the most prominent event for the tea industry, World Tea Expo caters to tea professionals, retailers, grocers, chefs and restaurateurs, coffeehouse owners, food and beverage manufacturers, fast casual operators, hoteliers, spa owners, inn keepers and other business professionals who want to learn more about the latest products, business opportunities and tea trends.
More information is available online.