Just in time for fourth-quarter sales, SodaStream International Ltd.’s line of beverage making products are for sale in Japan.
Back in April, the Airport City, Israel-based company signed an exclusive distribution agreement with Synergy Trading Corp. "… We have worked diligently with our partner, Synergy Trading, to begin offering our system in Japan, including preparing new flavor formulations specific for this market,” says Daniel Birnbaum, CEO of SodaStream. “We believe that the many benefits of SodaStream, such as convenience, value, health and wellness, and environmental friendliness, will resonate strongly with Japanese consumers. In addition, SodaStream offers a space-saving benefit that is particularly helpful in Japan, where kitchen space is typically small.”
Takashimaya, Japan's premier department store for more than 180 years, is among the retailers selling the entire SodaStream line of soda makers, flavors and CO2 refills.