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Oct 05, 2011

SodaStream Buys CEM

PrintSodaStream Buys CEM  

SodaStream International Ltd. has bought an Italian-based designer and producer of beverage products, the company announced earlier today.

CEM Industries S.R.L.’s proprietary technologies are used across a broad product portfolio for personal and commercial-grade use, including single-serve dispensing. CEM’s products include water carbonation, cooling and related accessories.

The terms of the transaction were not disclosed.

"CEM has been at the forefront of technological advancement in water dispensing for several years," stated Daniel Birnbaum, CEO of SodaStream. "Their carbonation expertise and products are a perfect complement to our current capabilities. This acquisition will help provide new products and features for our core business of home carbonation, and will accelerate our future penetration into new channels such as offices, restaurants, and hospitality as we expand our out-of-home strategy. We look forward to combining our brand momentum and distribution platform in 41 markets with CEM's product portfolio and technologies to create exciting new growth opportunities."

SodaStream manufactures home beverage carbonation systems that are available at more than 40,000 retail stores in 41 countries.
 








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