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New York-based PureBrands’ Sheets Energy Strips, “the new way to do energy,” was awarded the 2011 Best New Product Award at the Efficient Collaborative Retail Marketing (ECRM) Diet, Vitamin and Sports Nutrition Show held July 17-20 in ChampionsGate, Fla. The award, presented by Drug Store News and ECRM, was voted on by the show's attending buyers and distributors.

Sheets Energy Strips, co-founded by basketball star LeBron James along with brand executives Warren Struhl, Jesse Itzler and Maverick Carter, is a caffeinated product; each serving contains caffeine comparable to a cup of premium coffee plus vitamins E, B12 and B6. Since its May launch, Sheets has experienced explosive growth, is currently available at GNC and soon will be available at most major retail chains.

Sheets’ paper-thin, individually wrapped, pocket-sized strips begin to dissolve when placed on the tongue, and are easily swallowed and digested. Available in multiple flavors, Sheets contain no calories, carbohydrates or sugar.

“We are thrilled that the retailers and distributors and buyers who attended the 2011 ECRM Diet, Vitamin and Sports Nutrition Show have recognized Sheets Energy Strips with the Best New Product of the Year award,” says PureBrands CEO Warren Struhl. “This is a testament to the hard work that the entire Sheets team has dedicated to this product, and we are both humbled and proud to receive this honor.”

Source: PureBrands