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As part of its connection with the American-Muslim consumer, American Halal Co. Inc and its Saffron Road brand plans to better serve its core constituency during the month-long Ramadan festivities that take place in August.
 
Each night of Ramadan includes festive iftars, or breaking of the fasts with family, friends and communities. To help its Muslim consumers celebrate, Saffron Road is partnering with Whole Foods Market to host several blog posts and offer shoppers chances to win free Saffron Road products and a $100 Whole Foods Market gift card via Whole Story, the official Whole Foods Market blog at blog.wholefoodsmarket.com.

“Support for Halal foods and, in particular, our brand Saffron Road during Ramadan from Whole Foods Market on a national, regional and corporate level is going to be a huge deal among many otherwise disenfranchised Muslim communities,” says Adnan Durrani, CEO of Saffron Road. “We anticipate an outpouring of support and purchases by the thousands of American Muslims who will flock into Whole Foods Market stores. This will be the first time a major grocery chain in the U.S. acknowledges Ramadan in this way on a national level. Considering Saffron Road’s products are available in over 90 percent of Whole Foods Market stores nationwide, this is a major positive move forward for addressing the needs of the American Halal consumer all over the U.S.”
 
Saffron Road will also collaborate with Halal food expert, Yvonne Maffei of the blog My Halal Kitchen (www.myhalakitchen.com) to bring consumers Ramadan-related tips and recipes to prepare for suhoor and iftar meals throughout the season.
 
In addition, the brand is offering downloadable coupons with media outlets such as Zabihah.com and ElanTheMag.com throughout Ramadan. In keeping with its commitment to being a truly social brand, Saffron Road also is engaging with consumers through Facebook social ads.

Saffron Road pledges to give 50 cents for each new “like” its Facebook page receives during its Ramadan campaign to its charity partners, Whole Planet Foundation and The International Federation of Red Cross and Red Crescent Societies (IFRC).

All 12 of Saffron Road’s frozen products are Halal Certified by the Islamic Food and Nutrition Council of America (IFANCA).

For more information, visit www.saffronroadfood.com.