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Roland Products, Inc., the Los Angeles-based distributor for the upscale kitchenware brands including Fissler cookware, Drosselmeyer nutcrackers, Goodbye Detergent! And Fabrikators kitchen utensils, is now the North American distributor for the Hurom Slow Juicer, effective immediately.

The compact Hurom Juicer has all of the performance of a masticating, single-auger juicer and is self cleaning for continuous juicing. Energy efficient, it only uses 150 watts of energy and all components are BPA-free. Furthermore, its self-cleaning feature allows for continuous juicing and hassle-free care. The motor comes with a 10-year warranty and is made in Korea. Suggested retail is $359.

The new and improved Hurom Slow Juicer, with a new patented GE Ultem strainer for added durability, will be launched this fall with a new marketing campaign and portfolio of helpful POP materials for the specialty retailers.

Roland Products, Inc. has been providing the finest in international cookware, bedding, and home appliances throughout North America for over 20years. All functions of the Hurom USA office, which was closed, have been are being handled by Roland. Roland will continue to support all models of the Hurom Slow Juicer sold in the North American market including warranty support and replacement parts. For more information, go to www.rolandinc.com.