Whole Foods Market co-founder and CEO John Mackey will keynote the inaugural HigherPurpose17 conference, hosted by the San Francisco Bay Area chapter of nonprofit Conscious Capitalism Inc., and taking place Feb. 28 at the Omni San Francisco Hotel.
Mackey, who also has authored “Conscious Capitalism: Liberating the Heroic Spirit of Business,” will be among other speakers, as well as several practicums, to provide Bay Area business leaders with actionable steps toward implementing conscious capitalism practices. HigherPurpose17 will feature interactive, actionable breakout sessions that explore how identifying and pursuing a higher purpose positively impacts businesses, and is the key to recapturing the ethos of capitalism as the greatest force for good in the world.
Additional speakers at the conference include Neil Grimmer, founder and CEO of Habit, and co-founder and chairman of Plum Organics; Michael Bush, CEO of Great Places to Work; Suzanne DiBianca, EVP of corporate relations and chief philanthropy officer at Salesforce; Matt Perry, group business director at DDB San Francisco; and Christine Comaford, founder of Smart Tribes Institute. Interactive practicums covering how to implement practices aligned with Conscious Capitalism’s four tenets – higher purpose, stakeholder orientation, conscious leadership and conscious culture – will be co-led by CCBA board members and representatives from Bay Area businesses, including Curves, Wikia and more.