Laura Lendrum has taken on the role of president Dean & Deluca markets and global retail. Lendrum comes to the iconic New York brand with more than 20 years of experience in the luxury industry, leading retail, wholesale and e-commerce for acclaimed luxury brands such as Ralph Lauren, Gucci - America and Yves Saint Laurent.
For Dean & Deluca, Lendrum is responsible for shaping the culinary empire’s overarching brand vision and identity. Lendrum oversees Dean & Deluca’s overall strategic direction, management and execution of both domestic and global retail markets.
Setting the Bar
“Similar to luxury fashion retail, Dean & Deluca sets the highest standard by offering its customers unique and diverse products. Whether you need a Mauviel copper pan, 25-year-old barrel-aged balsamic vinegar, or the ingredients for cooking the best Wagyu beef sliders, Dean & Deluca provides the magic of discovery by offering shoppers the best products from around the world and locally. I look forward to elevating Dean & Deluca’s presence for years to come in this ever-changing food retail landscape,” said Lendrum.
“Dean & Deluca focuses on delivering a luxury lifestyle experience,” said Sorapoj Techakraisri, CEO of Pace Development Corp., the parent company of the Dean & Deluca brand and markets worldwide. “Laura Lendrum comes to us with a wealth of knowledge in luxury retail and will lead Dean & Deluca in creating the ultimate luxury shopping experience both online and in our stores in the U.S. and across the world.”
“Laura brings a New Yorker's energy, passion and leadership to our company in a time of growth and retail challenge,” said Dean & Deluca Chairman Charles Finch. “She has digital and in-store innovation expertise. Dean & Deluca shoppers are looking to make their lives substantially simpler. Meeting their needs will include a mix of digital and physical solutions.”
Lendrum will implement a fresh digital strategy across Dean & Deluca’s multiple platforms, which includes the brand’s website, social media channels, and mobile applications – catering to today’s tech savvy shoppers. She will also focus on the evolution of Dean & Deluca’s private label as well as the expansion of the culinary brand in other cities across the United States.
Founded in 1977, Dean & Deluca has evolved into a multi-channel retailer of gourmet foods, wines and kitchenware with operations throughout the United States including Charlotte, N.C.; Kansas City, Mo.; Georgetown/ Washington D.C., and St. Helena, Calif., and international licenses abroad. Additional information can be found at www.deandeluca.com.