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Regal Ware Inc., based in Kewaskum, Wis., is rolling out its newest division — Cooking for Applause — on April 11.

Cooking for Applause features in-home cooking shows to sell 5-ply stainless steel and cast aluminum cookware, and to teach and share techniques and recipes. Individuals who host a show in their home or place of business earn free products.

 “Our goal with Cooking for Applause is to make it easy to combine family-and-friend time with mealtime at home,” says Business Unit Director Matt Reigle. “We are passionate about the benefits families and friends gain from cooking and eating at home, so we have assembled the techniques, recipes and products that make it fun, simple and easy to enjoy preparing and sharing these nurturing and inviting mealtimes ... We have assembled industry leaders to develop the marketing plan, training program, sales organization and compensation plan.”

For more information about Cooking for Applause, visit www.cookingforapplause.com.