Regal Ware, the stainless steel cookware manufacturer based in Kewaskum, Wis., has announced the following promotions within in its sales and marketing divisions:
Carlos Perez has been appointed president of Kitchen Fair, a direct-to-consumer division. He is responsible for directing and conducting all aspects of the Kitchen Fair division of Regal Ware, whose sales and marketing departments are located in Arlington, Texas. Perez has worked in the direct-selling industry for nearly 20 years, with an emphasis on opening and developing new markets in Latin America. He joined Kitchen Fair in 2007 as vice president of sales and was promoted to executive vice president in 2008, focusing on the company’s marketing efforts.
Matt Reigle was promoted to director of Cooking for Applause on Feb. 1. In this new position, he provides guidance, direction and leadership to all phases of the newly formed Cooking for Applause, Regal Ware’s latest venture in the direct-to-the-consumer market. He also will be responsible for developing strategies and tactics for achieving growth. Reigle joined Regal Ware in January 2003 and most recently held the position of manager, new business development.
Ryan Reigle was appointed director of international sales on Feb. 1, as well. He is responsible for strategically developing and tactically implementing the expansion of Regal Ware brand products on an international level as well as developing plans for growth of export private label business. Reigle has been with Regal Ware since May 2007 and most recently served as sales manager of international sales.
Regal Ware’s cast aluminum cookware and stainless steel bakeware are available through both direct-to-the-consumer and retail sales channels. For more information about the company, visit www.regalware.com.
