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Mar 01, 2007

Promotional Calendar

PrintPromotional Calendar  

By Other
May is Asian Pacific-American Heritage Month, National Barbeque Month, National Egg Month, National Hamburger Month, National Physical Fitness and Sports Month, National Salsa Month, National Sweet Vidalia Month, and Women's Health Care Month.

1. May Day. Set up a Maypole for the kids and offer special treats.
2. For Bread Pudding Recipe Exchange Week, host a bread pudding contest.
3. Sample your specialty desserts during Eat Dessert First Week.
4. Shabbat Across America/Canada Day. Hold specials on all kosher items.
5. Cinco de Mayo. Celebrate by sampling authentic Mexican cooking; SCAA Exhibition begins in Long Beach, Calif.
6. The Spring Fancy Food and FMI Shows commence in Chicago.
7. Check all Mother's Day merchandise and displays.
8. The Gourmet Housewares Show begins in Orlando.
9. Set up a display and promotion of the cookbooks that won James Beard Foundation Awards.
10. In honor of National Egg Month, create a special display with all things egg-related from nutritional facts to poachers and egg cups.
11. Mark Eat What You Want Day with a confectionery promotion that includes chocolate tastings.
12. Double-check Memorial Day plans and orders.
13. Mother's Day
14. In honor of National Hamburger Month and National Barbeque Month, prepare your barbeque displays and hold classes for summer grilling.
15. Confirm travel plans for the IDDBA Expo in Anaheim, Calif.
16. Highlight National Physical Fitness and Sports Month by hosting a series of healthy cooking demos.
17. Schedule a staff meeting to review Gourmet Housewares Show discoveries.
18. For National Pizza Party Day, host a kids' Pizza Making Party with discounts on all pizza-making accessories.
19. Armed Forces Day. Offer a promotion aimed toward families of active duty servicemen.
20. Spotlight Weights and Measures Day by creating a display of kitchen scales and measuring tools.
21. Celebrate rhubarb season with a cooking class dedicated to this often overlooked fruit.
22. For National Sweet Vidalia Month, hand out recipe cards that feature this sweet-tasting onion as an ingredient.
23. Pull out the tagine and aromatic spices for Morocco's National Day.
24. Mark Asian Pacific-American Heritage Month with an East meets West display of Asian-inspired tabletop, food products and kitchenware.
25. Review all summer vacation schedules.
26. It's lobster season. Tempt seafood lovers with a display of shellfish-related items like lobster forks, steamer pots and cheesecloth.
27. Check on Father's Day plans and merchandise.
28. Memorial Day
29. Offer free gourmet ice cream samples to all shoppers.
30. Make sure all travel plans are set in place for the Summer Fancy Food Show in New York.
31. Tonight, there'll be a Blue Moon in the sky. Offer discounts on all blue-colored tabletop and kitchenware items.







Find Reports & Data

The Gourmet Retailer's 2009 Retail Yearbook

There are more than 700,000 independent retailers across the U.S. The Gourmet Retailer Magazine focuses on specialty food and kitchenware stores, profiling these entreprenuers in its print edition. Here is a collection of those specialty retailers in an easy-to-peruse yearbook.

The Gourmet Retailer's 2009 Deli Handbook

A must-read for anyone in the specialty deli business,The Gourmet Retailers 2009 Deli Handbook is now available online. Packed with new product information from top food shows around the globe-including the NASFT Fancy Food Show

CSNews' 2009 Industry Report Study

Industry sales climbed 11.4% to an all-time high of $633.9 billion last year, according to the Convenience Store News 2009 Industry Report, the longest-running compilation of sales and operational results in c-store retailing. 40 pages, including 69 charts.

CSNews' 2009 Realities of the Aisle Consumer Study

Food quality and in-store execution greatly impact a consumer's choice to purchase and consume prepared food from a convenience store, according to the new Realities of the Aisle consumer research study conducted by Convenience Store News, in partnership with Nielsen Homescan. Study is 11 pages and includes 14 charts.



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