Profiles & Trends

Wegmans Exec Chef to Tweet Turkey Day Tips

Nov 16, 2012

 Turkey911 Twitter Chat helps shoppers prepare holiday feasts 

Following the success of Wegmans Food Markets’ first #Turkey911 Twitter chat last year, Mark Makovec, executive chef at the Rochester, N.Y.-based grocery chain, will once more provide help to home cooks via Twitter in the three days before Thanksgiving.

“There are always questions, whether someone is cooking the feast for the very first time or has been doing it for years,” explained Makovec. “We know our customers are especially busy during the holidays, and this is a way to provide some on-the-go guidance in a way that some find most convenient.”
Makovec will be standing by to answer customer questions on cooking turkey, side dishes and vegetables from 8 a.m. to 5 p.m. Monday, Nov. 19 through Wednesday, Nov. 21. Questions may be submitted by tweeting to @Wegmans and using the #turkey911 hashtag. The Twitter Q&A will also appear on the homepage of Wegmans’ website for those who wish to follow along.
Consumers can receive additional help in the kitchen and get answers to frequently asked Thanksgiving dinner questions on the site, and how-to videos are available on the Wegmans YouTube channel.