Stagnito Media Convenienece Store News Convenienece Store News Single Store Owner Progressive Grocer The Gourmet Retailer Progressive Grocer Store Brands Retail Leader multicultural retail 360
 
Jul 18, 2011

Study: 94% of U.S. Households Use Eggs

PrintStudy: 94% of  U.S. Households Use Eggs  


Most U.S. households (94 percent) use eggs, according to a recent study by market research firm Mintel.
A whopping 92 percent of Mintel respondents agree that eggs are an important part of a healthy diet. However, there is a potential struggle for organic producers, as more than half (57 percent) don’t think organic eggs are any healthier than regular ones. Furthermore, 30 percent of respondents eat fewer eggs than they would like due to concerns about cholesterol.
Eggs are such a staple in people’s lives that regardless of price fluctuations, half of the households that buy eggs say they will not change their egg purchasing habits.
“Eggs represent an economical source of protein for people’s diets,” says Bill Patterson, senior analyst at Mintel. “Since the recession began in 2008, consumers have been driven to opt for larger volumes of eggs as a substitute for more expensive proteins. In April 2009 to June 2010, the 30-day average of eggs used increased to its highest level in seven years ... 33 eggs per household.”
Regular white eggs are purchased by a large majority of consumers (88 percent), followed in the distance by brown eggs at 27 percent. Organic and free-range eggs come in at 17 percent and 14 percent, respectively, and are most widely used by those ages 25-34. Whether because of higher awareness of and concern with diet and health for young children in the household, or due to a generational tendency to experiment with and embrace natural and sustainable foods, this demographic should prove most responsive to marketers’ attention, according to Mintel.
Source: Mintel
 





Find Reports & Data

Progressive Grocer’s 68th Annual Consumer Expenditures Study

The traditional supermarket channel is maintaining its position as the dominant outlet for grocery purchases, according to the results of Progressive Grocer’s 68th Annual Consumer Expenditures Study. Traditional grocers should be happy that, even amid the continued fragmenting of consumers dollars across mass, drug, dollar and convenience channels, supermarkets are standing their ground. Even as e-tailers build momentum in the fresh arena, grocers – who are increasingly discovering the benefits of click-and-collect as a strategy against all-online competitors – are getting it right.    Read our whole-store, category-by-category breakdown in this fact-packed, 43-page report, with analysis written by PG's seasoned editorial staff, including 17 pages of detailed supermarket sales not included in the print version, with data from Nielsen, IRI and ECRM. The full report is available for $179..

67th Annual Consumer Expenditure Study

Sales reflect gains in the service and value-added deli sectors, as well as in produce, floral and alcohol..

81th Annual Report of the Grocery Industry: Crunching the Numbers

Despite ongoing concerns over increasing benefits and competitive threats, grocery retailers feel investments and strategies will pay off in 2014..

PG's 2013 Bakery Operations Review: Wants and Kneads

Although department sales dipped slightly, PG exclusive research reaffirms in-store bakeries’ role as image builders and fresh-success boosters..

Progressive Grocer's 2013 Meat Operations Review: Reinforcing the Case

Though higher beef prices blunted discernible gains, other fresh meat categories fortified the fortunes of many retailers responding to this year’s annual meat department report card..

Progressive Grocer's 2013 Deli Operations Review: Over the Counter

Deli operators are confident in the coming year and looking at training to better serve shoppers..



SUBSCRIBE TO E-NEWSLETTER SUBSCRIBE TO E-NEWSLETTER


New Product Spotlight


Cocktail Collection
Chez Elle cocktail collection is new for holiday '15 
Featured Videos

Loading...
Playlist

View more


Related Videos
Stagnito Media
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
Ph: 224-632-8200
Fax: 224-632-8266

Privacy Policy
Print / Electronic Media
Convenience Store News
CSNews Supplier Guide
CSNews for the Single Store Owner
Progressive Grocer
Store Brands
Independent Grocer Network
The Gourmet Retailer
Retail Leader
Marketing Guidebook
Directory of Convenience Stores
Events
Multicultural Retail 360

Custom Media