Stagnito Media Convenienece Store News Convenienece Store News Single Store Owner Progressive Grocer The Gourmet Retailer Progressive Grocer Store Brands Retail Leader hispanic
 
Jun 06, 2013

Nielsen Names Most Innovative Products

PrintNielsen Names Most Innovative Products  

Nielsen named the 14 Breakthrough Innovation Winners for 2013 at the company’s Consumer 360 event in Phoenix, Ariz., on June 4.

“What’s fascinating about this year’s Breakthrough Innovation Award winners is their diversity,” said Rob Wengel, SVP, Innovation, Nielsen. “No matter the industry or category, Breakthrough Innovation is possible where there is a vision for innovation, pervasive leadership to drive support, and alignment throughout the organization to make it happen.”

Nielsen conducted an analysis of more than 3,400 new consumer product introductions in the U.S. during 2011 to determine which products demonstrated breakthrough results. To earn the title of Breakthrough Innovation Winner, a product needed to satisfy three requirements:

  • Distinctiveness – Does it deliver a new value proposition to the market?
  • Relevance – Did this product generate year-one U.S. sales of $50 million or greater in Nielsen-measured channels (Food, Drug, Convenience, Dollar, Club and Mass Merchandise)?
  • Endurance – Will this product achieve at least 90 percent of Year One sales in Year Two? This measure confirms a sustained level of consumer demand while allowing for some revenue consolidation during the transition from trial to repeat.

“Breakthrough Innovation companies achieve uncommon results because of their ability to pursue, shape, develop, and activate insights that deliver what consumers demand,” said Taddy Hall, SVP, Nielsen. “These winners challenged convention and triumphed by expanding or transforming categories. It is through their unencumbered, demand-driven development that Breakthrough Winners create visible separation from the pack.”

Nielsen’s 2013 Breakthrough Innovation Winners are:

  • Allegra Allergy
  • Colgate Optic White
  • Dannon Oikos Greek Yogurt
  • Downy UNSTOPABLES In Wash Scent Booster
  • Fiber One 90 Calorie Brownies
  • Magnum Ice Cream
  • Milo’s Kitchen Home-Style Dog Treats
  • MiO Liquid Water Enhancer
  • Monster Rehab
  • Velveeta Cheesy Skillets
  • Reese's Minis
  • Skinny Cow Candy
  • Sparkling ICE sparkling water
  • Special K Cracker Chips

Headquartered in New York, Nielsen is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. This is the second year that Nielsen has presented this award.








Find Reports & Data

PG's 2013 Bakery Operations Review: Wants and Kneads

Although department sales dipped slightly, PG exclusive research reaffirms in-store bakeries’ role as image builders and fresh-success boosters..

Progressive Grocer's 2013 Meat Operations Review: Reinforcing the Case

Though higher beef prices blunted discernible gains, other fresh meat categories fortified the fortunes of many retailers responding to this year’s annual meat department report card..

Progressive Grocer's 2013 Deli Operations Review: Over the Counter

Deli operators are confident in the coming year and looking at training to better serve shoppers..

Progressive Grocer's 2013 Seafood Operations Review: Catch a Wave

Though not quite on top of the world, supermarket seafood departments are picking up good vibrations from positive consumption trends and quality-minded consumers..

80th Annual Report of the Grocery Industry: Crunching the Numbers

While retail sales gains remain the focus of the main course, economic agita simmers as grocers seek new ingredients to keep the pot steaming..

65th Annual Consumer Expenditures Study: Deconstructing the Market Basket

Higher commodity prices and slightly stronger consumer confidence levels boosted supermarket sales gains to their highest comparable level in four years..



SUBSCRIBE TO E-NEWSLETTER SUBSCRIBE TO E-NEWSLETTER


New Product Spotlight


M'steel Collection
Mauviel expands its M'steel collection with six new cookware items made of black steel.
Featured Videos

Loading...
Playlist

View more


Related Videos
pie
Online Poll
» until Apr 30, 2014
How do you feel about raising the minimum wage?
Vote / See Results
Stagnito Media
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
Ph: 224-632-8200
Fax: 224-632-8266

Privacy Policy
Print / Electronic Media
Convenience Store News
CSNews Supplier Guide
CSNews for the Single Store Owner
Progressive Grocer
Store Brands
Independent Grocer Network
The Gourmet Retailer
Retail Leader
Marketing Guidebook
Directory of Convenience Stores
Events
Hispanic Retail 360

Custom Media