Stagnito Media Convenienece Store News Convenienece Store News Single Store Owner Progressive Grocer The Gourmet Retailer Progressive Grocer Store Brands Retail Leader multicultural retail 360
Jun 20, 2011

Natural and Organic Food, Beverage Market to Double by 2015

PrintNatural and Organic Food, Beverage Market to Double by 2015  

U.S. retail sales of natural and organic foods and beverages rose to nearly $39 billion in 2010, an increase of 9 percent over the previous year and 63 percent higher than sales five years earlier, according to "Natural and Organic Foods and Beverages in the U.S., Third Edition" by market research publisher Packaged Facts.

The next several years are forecast to experience even greater growth. Packaged Facts projects 2011 will serve as a jump-start for the market as sales ultimately increase by a dramatic 45 percent by the end of the year. Overall projections are that the market will grow by 103 percent between 2010 and 2015, with total annual sales exceeding $78 billion in 2015.

Helping to fuel growth are recent moves by major marketers and manufacturers seeking to capitalize on consumer demand for these products. At the beginning of 2011, Frito-Lay North America, the $13 billion snack food division of PepsiCo, announced that by the end of the year, approximately half of its product portfolio will be made with all-natural ingredients. The change will affect three of Frito-Lay's biggest brands: Lay's potato chips, Tostitos tortilla chips, and SunChips multigrain snacks.

"The Frito-Lay products will in themselves have an enormous impact on the natural foods marketplace, and Frito-Lay's move will spur other manufacturers to invest more heavily in producing natural and organic products," says David Sprinkle, research director and publisher of Packaged Facts. "Since Frito-Lay's announcement, Kraft Foods and Coca-Cola have made strategic moves to better position themselves in the market."

A February 2011 Packaged Facts consumer survey found that 38 percent of the U.S. adults who are grocery shoppers buy organic groceries, and 58 percent buy packaged food products marketed as "all-natural" (but not organic). Furthermore, the study found that 37 percent of all respondents "strongly" (12 percent) or "somewhat" (25 percent) agree that they seek out natural and organic foods and beverages.

"Natural and Organic Foods and Beverages in the U.S., Third Edition" examines sales and growth potential, identifying key issues and trends that will affect the marketplace through 2015. Analysis via both proprietary Packaged Facts data and syndicated national consumer panel data gauges consumer attitudes and purchasing, retail shopping patterns, and media usage and preferences, both traditional and social.

The report also includes new product trends, analysis and images of products and print ads, and profiles of trend-making marketers and retailers. Interviews with industry experts round out the market analysis, filling out the context of the broader industry, social, economic and psychographic drivers of consumer behavior and product purchasing.
For more information, visit

Source: Packaged Facts

Find Reports & Data

Progressive Grocer’s 68th Annual Consumer Expenditures Study

The traditional supermarket channel is maintaining its position as the dominant outlet for grocery purchases, according to the results of Progressive Grocer’s 68th Annual Consumer Expenditures Study. Traditional grocers should be happy that, even amid the continued fragmenting of consumers dollars across mass, drug, dollar and convenience channels, supermarkets are standing their ground. Even as e-tailers build momentum in the fresh arena, grocers – who are increasingly discovering the benefits of click-and-collect as a strategy against all-online competitors – are getting it right.    Read our whole-store, category-by-category breakdown in this fact-packed, 43-page report, with analysis written by PG's seasoned editorial staff, including 17 pages of detailed supermarket sales not included in the print version, with data from Nielsen, IRI and ECRM. The full report is available for $179..

67th Annual Consumer Expenditure Study

Sales reflect gains in the service and value-added deli sectors, as well as in produce, floral and alcohol..

81th Annual Report of the Grocery Industry: Crunching the Numbers

Despite ongoing concerns over increasing benefits and competitive threats, grocery retailers feel investments and strategies will pay off in 2014..

PG's 2013 Bakery Operations Review: Wants and Kneads

Although department sales dipped slightly, PG exclusive research reaffirms in-store bakeries’ role as image builders and fresh-success boosters..

Progressive Grocer's 2013 Meat Operations Review: Reinforcing the Case

Though higher beef prices blunted discernible gains, other fresh meat categories fortified the fortunes of many retailers responding to this year’s annual meat department report card..

Progressive Grocer's 2013 Deli Operations Review: Over the Counter

Deli operators are confident in the coming year and looking at training to better serve shoppers..


New Product Spotlight

 Rivsalt means 'grated salt' in Swedish
Featured Videos


View more

Related Videos
Stagnito Media
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
Ph: 224-632-8200
Fax: 224-632-8266

Privacy Policy
Print / Electronic Media
Convenience Store News
CSNews Supplier Guide
CSNews for the Single Store Owner
Progressive Grocer
Store Brands
Independent Grocer Network
The Gourmet Retailer
Retail Leader
Marketing Guidebook
Directory of Convenience Stores
Multicultural Retail 360

Custom Media