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Dec 01, 2006

Liberty Richter

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Company Name: Liberty Richter
Contact: John Affel, President
Address: 400 Lyster Avenue, Saddle Brook, NJ 07663
Phone/Fax: 201-843-8900 / 201-368-3575
E-mail : Sales@Libertyrichter.com
Web site: www.Libertyrichter.com

COMPANY HISTORY
For over 80 years, Liberty Richter has fashioned a unique expertise, successfully partnering with retailers, distributors and brokers to create marketing and merchandising programs that deliver real growth and meaningful portfolio enhancement.

The company's roots trace back to 1926, when two German brothers established Richter Brothers to bring German specialties to the United States. After the Second World War, Liberty Imports was founded with a similar mission. Each company was respected and well-known when in 1989 they merged to create the present Liberty Richter.

Liberty Richter today has a diverse portfolio of brands and products which are marketed in the specialty, natural, supermarket, food service, and alternate channels of retail trade. We choose our client partners with great care, mindful always of long-term accountability and product integrity.
When it comes to premium brands in specialty, natural and confection, we're the best in the business . . . because being the best is our business.

PRODUCTS
Today, Liberty Richter markets leading brands from both the United States and around the world. Spread across multiple categories, brands include: Agnesi, Albatross, A. Monteux, Amore, Apollinaris, Arnott's, Arriba!, Atlantic, Balanced, Bar Harbor, Barral, Better Than Milk, Bonavita, Caf-Lib, Chatfield's, Comalera, Deb-El, Delacre, Delicia Mr. Sprinkles, Downey's, Duke of Modena, Elizabeth Shaw's, Fattorie & Pandea, Fini, Finn Crisp, Great Impressions, Harmony Farms, Heath & Heather, Horton's, Honeycup, Indar, International Collection, Island Blaze, Jacali, KA-ME, Kitchens of India, L'Esprit de Campagne, La Marne, La Posada, Leatherwood, London Fruit & Herb, Mackays, Marmite, Mayacamas, Mazzetti, Melinda's, Mendocino, MI-DEL, Milky Way, Oatfield, PB Maxx, Perfect Cup, Rella Tofurella, Sacla, Sapori, Sesmark, Soya Kaas, Steaz, Sutter Home Fre, Swan Gardens, Tap 'N Apple, Typhoo, Valsugana, and Van Rooy.

RECENT OR PLANNED PRODUCT INTRODUCTIONS
Liberty Richter continually updates its existing product lines with new offerings. Client partners who have recently joined Liberty Richter include Finn Crisp (Thin Crisps, Crispbread and Siljins) and Looks Gourmet (Bar Harbor and Atlantic brands of seafood and soups).

Recent line extensions include KAME Noodle Boxes in three delicious varieties (Teriyaki, Black Bean and Szechuan), KA-ME Rice Boxes in three flavors (Sweet & Sour, Red Curry, Green Curry), Sesmark Savory Thins (Black Sesame & Garlic, Three Cheese & Tomato), Amore Black Olive Paste, and Mi-Del Gluten Free Sandwich cookies (Royal Vanilla, Chocolate Mint and Double Chocolate). Other new product introductions are in the planning stages for 2007, including additional items from KA-ME, Sesmark and Mi-Del.

MERCHANDISING SUPPORT
Liberty Richter offers an extensive array of merchandising support tailored to the needs of its customers and suited to the requirements of each specific brand. This includes Advertising, Sales Promotions, Public Relations, Shipper Displays, Recipe Promotions, Tastings and Demonstrations, Sales Literature and Point of Purchase materials, Internet Support, Trade Shows, and much more.

MISSION STATEMENT
To be the premier marketer of specialty foods, natural foods and confections focused on exceeding customer and client standards.







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