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Apr 04, 2010

Forty One Madison Adds Nine Showrooms

PrintForty One Madison Adds Nine Showrooms  

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An unprecedented number of new showrooms -- nine -- will debut at the Spring New York Tabletop Show® April 13-16.

"I think it's fair to say we are definitely seeing 'the end of that thing called 2009,'" said Laurie Burns, senior vice president and director of the tableware building.

"Retailers are looking to position themselves for the future, and manufacturers are eager to provide their customers with what they want. It's exciting to see really new products introduced this spring, versus just a new color in a best-seller. Our new tenants come to us from around the globe and will bring a new vitality to the tableware marketplace this spring."

Permanent new showrooms and floors:

Auratic USA, Inc., 14th floor
The first Chinese ceramic brand is about to bow in the United States with Auratic's new showroom this April. Only a portion of the 7,000-square-foot showroom will be in use for market as a complete renovation will take place before the official debut in October. Retailers can look forward to a dramatic presentation of high-end color bone china, produced at its Shenzhen, China, factory.

Eisch USA, 15th floor
Best known for its SensisPlus Glass that enhances the taste and enjoyment of wine, Eisch is launching its first U.S. showroom. Founded in 1946 in the traditional glass-producing area of Bavaria, Germany, the company is now in the third generation of the Eisch family. Today, the high-quality stemware is made from lead-free crystal and is distributed to gourmet stores, wine shops, hotels and restaurants.

Formation Brands, 16th floor
Clay Art, a longtime Forty One Madison tenant and producer of hand-painted ceramic tableware and gifts, was acquired by Formation Brands in fall 2009. It now joins Formation's Slant and Stir brands. The newly configured space will showcase a new side to Clay Art with fresher, trendier designs. Slant Collections are best known for unique production techniques, including laser-cutting, sandblasting on contemporary glassware.

Kinetic, 15th floor
Specializing in the design, development and marketing of high-quality kitchen products, Kinetic draws on decades of experience by providing cooking tools that are durable, elegant and affordable. For the April show, the company's first permanent showroom will feature the Go Green Glasslock line of tempered glass storage. Also available: stainless steel kitchen cookware items and private-label brand capabilities.

Rogaska Crystal, 16
Famed for its contemporary and traditional crystal designs, Rogaska Crystal will showcase gifts, stemware and specialty items, including an introduction by Irish designer Louise Kennedy for Tipperary Crystal. The Rogaska Crystal brand was first introduced the United States in 1984 by the late industry pioneer John Miller, who discovered the high-quality, full-lead, handmade crystal from Slovenia.

Signature Housewares, 15th floor
Returning to Forty One Madison, California-based Signature Housewares designs, imports and distributes fashion-forward ceramic tableware and kitchenware. At the Spring Tabletop Market, "Dots" bakeware and accessories will bow in four colorways: red, green, orange and black. Primary markets for distribution include the United States, Canada and the United Kingdom.

SJM Home, 6th floor
The new decorative glassware source specializes in mouth-blown, hand-painted, hand-cut and polished stemware and gift barware. Approximately 100 SKUs will be introduced in the new space, including holiday-themed designs. SJM Home has the resources to design and produce exclusive items for retailers.

Tervis Tumbler, 15th floor
All about fun entertaining: Tervis Tumblers were the world's first insulated tumblers introduced in 1946. Today, the Florida-based company founded by two Detroit engineers is still family-owned and -operated. The permanently sealed, double-walled tumbler continues to evolve and is now available in a variety of sizes with popular licensed artwork, wraps and fashion colors that keep this brand front and center while keeping beverages hot.

Zwilling J.A. Henckels, 15th floor
One of the premier brands in the industry, Solingen, Germany-based Zwilling J.A. Henckels will present a wide selection of its premium tabletop and gift items, consistent with the brand's reputation for excellence, including: flatware, cutlery (knives) and cooking tools; Staub cast iron and ceramic cook and serveware; and Demeyere stainless steel cookware.

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