Seattle-based department store Nordstrom Inc. is recognizing Asian Pacific American Heritage Month by teaming up with Hep B Free and OCA to help raise awareness of the importance of getting tested for hepatitis B — the leading cause of liver cancer and one of the greatest health disparities facing the Asian Pacific American community.
According to Hep B Free, one in 10 Asian Americans is chronically infected with hepatitis B versus one in 1,000 of the general population. Early detection is important, and the hepatitis B vaccine can prevent hepatitis B infection and the consequences of infection. As part of its 2011 "Living Well" initiative, Nordstrom is giving people an easy way to learn more about hepatitis B testing and prevention.
A new website, www.nordstrom.com/apahm, provides an opportunity for visitors to take action and learn more about hepatitis B. For every person who completes a hepatitis B awareness quiz in May via the site, Nordstrom will make a $35 donation to Hep B Free, up to $75,000. Nordstrom also is spreading the word about the initiative via signs in its stores and its catalogs, and by sharing information with its Twitter and Facebook followers.
Source: Nordstrom
