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America's demographic profile is undergoing major ethnicity changes. This dynamic transformation represents significant cultural shifts as well as one of the more remarkable marketing opportunities in history

If you live in the United States, you're starting to hear more and more about the upcoming census. Even before we get data back from the countrywide head count, we know that America's demographic profile is undergoing major changes. By 2050, more than half of the U.S. population will be non-white (African-American, Asian, Hispanic). This dynamic growth represents not only significant cultural shifts, but also one of the more remarkable marketing opportunities in history. By that same 2050 milestone, the economic opportunity for brands in the multicultural CPG space is projected to exceed $500 billion.

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http://blog.nielsen.com/nielsenwire/consumer/u-s-demographics-are-changing-are-your-marketing-plans-ready/