Natural & Organic

Plum Organics Buys UK-based Kids Line

Jan 24, 2013
   

Both offer organic foods for children

Plum Organics, children’s food company based in Emeryville, Calif., has acquired London-based Plum UK, a player in the organic baby food category in the United Kingdom.

The combined Plum product portfolio has more than 150 products with distribution in more than 13,000 stores internationally. The combined company expects to have retail sales in excess of $120 million.

Terms of the acquisition, announced Jan. 23, were not disclosed.

The companies share more than a coincidental common name; both were founded by passionate parents with a shared vision of making organic nutrition more appealing and more accessible.

In the U.S. market, Plum Organics is known for its organic snacks in squeezable pouches. Plum UK is best known for its innovative product formats as well as its premium, culinary-driven assortment such as its Taste Adventures line.
“From the beginning, both companies were inspired by love to improve the health of our little ones by making great tasting organic food a part of a family’s busy lifestyle,” said Neil Grimmer, CEO and co-founder of Plum Organics.

“Like Plum Organics, Plum UK is a ‘David versus Goliath’ brand filled with passionate people that are inspired to use the power of business to make a difference in the world. We’re excited to continue this mission together.”

With this partnership, Neil Grimmer will maintain his role as CEO for the new entity doing business as Plum Inc., and Scott Wotherspoon will continue to lead the U.K. business. The company, which also has offices in London and New York, employs 88 people.

Plum UK was founded in 2006 by Savoy trained chef and mother, Susie Willis, Plum is now available in major supermarket chains in the U.K. and Ireland offering over 40 products including convenient pouches, snacks and refrigerated dairy items.