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Jun 30, 2011

Macy’s Launches Food Truck Tour

PrintMacy’s Launches Food Truck Tour  


Department store chain Macy's has kicked off Macy's Chefs A-Go-Go, a national food truck tour showcasing chefs who are members of Macy's Culinary Council (MCC). Rolling into cities nationwide, Macy's first-ever food truck tour will feature an MCC chef at each stop, cooking his or her favorite summertime recipes and dishing them out free.
Many of the council's celebrated chefs will take part in the tour, including Rick Bayless, Michelle Bernstein, Cat Cora, Tom Douglas, Todd English, Marc Forgione, Marcus Samuelsson, Nancy Silverton, Ming Tsai and Takashi Yagihashi.
"… The MCC chefs are an invaluable resource, and the tour gives them the opportunity to meet with foodies and fans across the country, while sharing their expert advice and recipe ideas," says Amy Kule, Macy's group vice president of national events and partnership marketing.
The tour kicked off in Miami with Michelle Bernstein on June 28 at the Biscayne Triangle Truck Round-Up. The Macy's-branded food truck will visit multiple cities during its nationwide tour, including Miami, New York, Boston, Washington, D.C., Chicago, Seattle, San Francisco, Los Angeles and Portland, Ore.
Fans that "Like" Macy's on Facebook or follow Macy's on Twitter (@macyevents) will receive a gift at each food truck stop, while supplies last. Fans also can join the chefs on Twitter as they tweet live from the food truck by using the hashtag #macyschefs. While the chef's dishes are free, guests can donate to Feeding America, a domestic hunger relief organization. For every $1 donated, Feeding America can help provide seven meals to those in need on behalf of local food banks.


Source: Macy's
 








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