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Natural health network Living Naturally has formed a partnership with the in-store magazine Better Nutrition. Under this partnership, Living Naturally will provide more than 3,000 natural health retailers and suppliers with a targeted e-version of the magazine's content.

This no-cost service will not only help retailers market and promote their products, it will provide multi-media tools to enhance their consumer outreach and education efforts, according to Living Naturally.

"We are thrilled to be working with Better Nutrition," says Matt Redd, Living Naturally's vice president of eMedia. "As a leading publisher of health-oriented magazines, books, booklets and web-based information, they share our commitment to helping independent retailers more effectively merchandise, advertise and drive sales for the products stocked on their shelves."

This partnership will blend in-store and online health information via access to content and in-depth reports on healthy living as well as specific health concerns. In addition, the program will provide retailers with new content-driven promotional advertising capabilities.

Living Naturally, based in Sarasota, Fla., was formed in 1999 and provides online commerce and promotional systems to more than 3,000 natural health retailers and suppliers in North America.