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Top Stories » Headlines » Kitchenware

Sep 21, 2011

Kuhn Rikon USA Launches Social Media Program

PrintKuhn Rikon USA Launches Social Media Program  


Kuhn Rikon USA, Novato, Calif., has initiated a social media program that reaches out to food enthusiasts with recipes, product news, and images that showcase the culinary heritage and Swiss design that define the Kuhn Rikon brand. Featuring posts from consumers, cookbook authors, retailers and more, the interactive Kuhn Rikon Facebook and Twitter pages represent a growing community brought together by a love of cooking.

Social media is now part of the company’s online marketing strategy for promoting its kitchen tools, pressure cookers and specialty cookware. Kuhn Rikon is also using these new online tools to expand its customer service outreach, making it easier for consumers to ask questions and get answers.

Seasonal recipes, from Summer Berry Risotto to Salted Caramel Pear and Walnut Tart, will be released via Facebook and Twitter.
 





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