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The Korea Local Promotion Foundation (KLPF) and The Korea International Trade Association (KITA) are co-hosting the debut of the Korea Pavilion at the upcoming New York International Gift Fair, to be held Aug. 14-18 at Jacob Javitz Convention Center in New York. The event will assemble a robust representation of Korean culture and commerce, with 24 manufacturers from seven different provinces presenting never before showcased products.

At the Korea Pavilion, attendees will find a wide range of beautiful traditional art and crafts, handmade decorations, and health and wellness products. The overall theme: what’s ancient is what’s new, with many traditional (yet updated) natural products in tune with today’s times that help preserve the environment & support personal health.

Under the benefits of the U.S. and South Korea Free Trade Agreement, buying directly from these companies offers the opportunity for retailers, distributors, and middlemen to maintain recession-friendlier margins. These Korean manufacturers offer reduced sourcing and production costs, while maintaining the highest levels of quality, excellence in design, and innovation.

“The Korea Pavilion is a win-win for US and Korean companies," says HyoChae Nam, president of KLPF. "Buyers will be exposed to a broad range of innovative Korean products as well as exquisite traditional crafts that have never been showcased before."

"When most people think of Korean products, the first thing that comes to mind is technology," adds Wayne Yi, managing director of KITA." "But there is another side to Korean innovation that will become obvious once one steps foot in the Korea Pavilion: the beauty of Korean classic design, the excellence of craftsmanship, and the abundance of environment-friendly natural products, some traditional, yet they will seem new because they are not well-known in the U.S."

The companies will showcase gorgeous traditional products such as Hanji (handmade Korean paper) decorations, traditional Celadon ceramics, volcanic magma accessories, natural-dye clothing, and other still-relevant cultural treasures. The other product category represented in a big way will be health/well-being, including Korean Tangerines, bamboo salts, Jukro green tea and Omija drink.

For more information, visit www.koreatradeshowny.com.

Source Korea International Trade Association