Instacart, an online grocery delivery service, has partnered with Sur La Table to provide consumers not only food products but also kitchen tools. Customers can now shop for cookware from their mobile devices for delivery to their homes.
On April 26, the service launced in the Bay Area, Chicago and Portland, Ore.
“Teaming up with Instacart offers our customers an entirely new, convenient shopping option with Sur La Table,” said Ben Rosenfeld, SVP of stores for Sur La Table. “Instacart means that a customer with a dinner party tonight can order a casserole dish and have it delivered in time to cook for their guests.”