Industry Vet Leads GelPro’s Sales Team

Apr 25, 2017
By TGR Edit Desk

 Comfort flooring market leader strengthens resources

GelPro, known for its gel and foam-filled comfort floor mats and flooring, hired industry veteran Web Browning as national sales manager. Browning will lead the Austin, Texas-based housewares brand’s continued expansion into regional and national retail and commercial accounts, and will manage existing sales relationships with some of GelPro’s current customers.

Browning has more than 30 years of experience in managing sales on a national level for premium brands within the housewares industry. Prior to joining GelPro, he was director of sales for Swiss Diamond Cookware. Previous endeavors also include vice president of sales for Columbian Home Products, which includes Graniteware, Snow River, Joyce Chen and Keilen.

“Web has a proven history of building excellent relationships and driving sales results within the housewares industry and we are looking forward to his experience and leadership here with our GelPro family of products,” said Robb McMahan, founder and CEO of GelPro.

GelPro comfort mats are sold at kitchenware stores, at national retailers, including Bed Bath and Beyond, Wal-Mart,, and Amazon, as well as through its website.

GelPro first introduced gel-filled flooring in 2004 to provide relief to the home chef from standing on hard flooring surfaces. GelPro has since successfully expanded into the commercial and medical markets selling more than 3 million comfort mats. GelPro and NewLife mats are made in the USA.