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Feb 22, 2013
Imusa Lands Deal with Target
Imusa’s International Collection of cookware and cooking tools is now available exclusively at Target Corp.'s 1,780 stores nationwide. “This is an anthology of cookware for enthusiasts of global cuisine. The 15 SKU line includes IMUSA’s Pan-Asia Gourmet and Latin Gourmet cookware and tools to outfit every cook with all that’s needed to prepare recipes from the two fastest growing global cuisines,” said Manny Gaunaurd, president of Imusa USA. The Latin Gourmet line has nine SKUs including a red Paella pan; the contemporary Evolution Caldero; a granite Molcajete (mortar and pestle) for grinding fresh spices, and making and serving guacamole; a Fajita pan and a Fajita griddle with cool touch handles; a 16 quart tamale/seafood steamer and a 12-inch quesadilla pan. Items are designed for global multifunction; for example, a 9-inch black tortilla warmer is also idea for flat breads. Products in the Imusa Latin Gourmet line at Target carry a MSRP of $4.99-$39.99.
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