Aladdin, the maker of reusable food and beverage consumer products, has joined forces with The Nature Conservancy to promote environmental stewardship.
Finding common values with The Nature Conservancy's mission of "conserving the lands and waters on which all life depends", the two brands will partner to engage and excite consumers, retailers and communities through cause awareness in product information, social media messaging, in-store displays.
At the International Home + Housewares Show, the Aladdin Earthscapes series debuted. The beverageware line features graphics inspired by natural landscapes of earth and water. Additionally, the Aladdin line will feature its unique line of e-cycle hot mugs, made of recycled and recyclable material, and a new recycled glass line.
In partnership with the Nature Conservancy, Aladdin product will begin to inform consumers about land and water conservation programs to donate to, including programs such as protecting the Emerald Edge, the world's largest intact coastal temperate rainforest, spanning Washington, British Columbia and Alaska.
"The Aladdin brand is really excited to be partnering with The Nature Conservancy as we share common values of social responsibility and environmental stewardship," said Rich DePencier, VP of the Seattle-based brand of Pacific Market International. "As a brand trusted by consumers and employees to do the right thing, Aladdin takes that responsibility seriously. We are on a shared journey on this planet to enhance and protect our land and water, and it starts one day at a time with efforts like this."
Designed to be healthy for families and the planet, all of Aladdin's products are BPA-free and reduce the use of single-use, disposable water bottles and coffee cups. Beyond its reusable focus, Aladdin has committed to using recycled and recyclable materials in its products, to ethical manufacturing, and to a sustainable supply chain, including a 54 percent reduction in emissions over the past 10 years.
"In the Emerald Edge, The Nature Conservancy is working with local people to advance shared conservation values across 100 million acres, including ancient cedar forests, spectacular coastlines, humpbacks and orcas, grizzlies and more," said Eric Delvin, Emerald Edge program director at the global conservation organization.