The Honibe brand was named the winner of the 2011 Canada Brand Business Award at the international food trade show SIAL Canada on May 12.
Island Abbey Foods Ltd. is a specialty honey producer based in Prince Edward Island, Canada, known for its award-winning Honibe brand. This award recognizes the efforts of Honibe to promote the Canada brand and the use of the Canadian maple leaf on the packaging of their pure dried honey products that are exported into foreign markets. The maple leaf is used for consumer recognition in international markets to represent high quality, healthy, natural products that are being exported from Canada.
SIAL (Salon International de l'Alimentation) Canada is an international tradeshow dedicated to food industry professionals that targets the North American market. Each year, more than 530 food exhibitors and 12,000 professionals come together for this uniting event. The Canada Brand Award recognizes the brand that embodies the true Canadian spirit of upholding a strong image of Canadian agri-food products and the Canada brand in international markets.
“The Canada Brand Award recognizes our Honibe brand for upholding the strong Canadian image that Canadian food products have become known for around the world,” states John Rowe, president of Island Abbey Foods Ltd. “We have been working hard the last number of years to build our Honibe brand internationally and this award recognizes that hard work. The Canada brand is symbolized by the maple leaf in international markets where consumers will search for Canadian products that are distinguished with the maple leaf. We prominently display the maple leaf on the front of all our lines of retail packaging as we know the value that is associated with the Canadian brand and are proud to continue to support this image.”
The Honibe brand has received major international recognition in recent months with the Honey Drop, named the Global SIAL d’Or Winner 2010 for the best new food product in the world. The Honey Drop also was named the best new product in the Grocery Sweet 2010 and best of Canada Country Award 2010 categories. Honibe recently was featured on one of Canada’s most popular television shows, CBC’s “Dragons’ Den,” where entrepreneurs pitch their ideas to savvy business investors.
Source: Island Abbey Foods Ltd.
