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Housewares giant Groupe SEB acquired 99 percent of Colombian housewares company Imusa SA Colombia, including Imusa USA, on Feb. 28. The Imusa USA division remains based in Miami and will be integrated into the Groupe SEB USA organization along with other brands, including All-Clad, Krups, T-Fal, WearEver and Rowenta. Manny Gaunaurd remains president of Imusa USA and reports to Greg Cairo, president of Groupe SEB.

Known for its Hispanic housewares in the U.S. market, Imusa USA also will become the umbrella brand for new products that incorporate other international cuisines.

“Our retail partners can look forward to the support of Groupe SEB in identifying and meeting consumer demands and trends across our entire portfolio of brands including IMUSA,” says Greg Cairo, president of Groupe SEB USA, West Orange, N.J. “All of our brands will work together to meet these demands and retailer needs while maintaining their brand identities and positions in a complementary fashion.”

Source: Groupe SEB