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Top Stories » Headlines » Foods

Oct 01, 2011

Fresy & Easy Doubles Gluten-Free SKUs

PrintFresy & Easy Doubles Gluten-Free SKUs  

In response to customer requests, Fresh & Easy Neighborhood Market has doubled its gluten-free range to 100 products. The selection includes cereals, oatmeal, baking mixes, snacks, pretzels, cookies, crackers, soups, pastas and condiments.

To help customers find gluten-free items, Fresh & Easy has added a QR code to signage in the store that allows customers to view a mobile-friendly version of the list once scanned on their mobile device. In addition, Fresh & Easy maintains a “Gluten-Aware Product List” on its website at www.freshandeasy.com/glutenfree.

The grocer says that gluten-free items have always been among the most frequently requested products, and back in January 2010, Fresh & Easy first expanded its gltuen-free range.

Fresh & Easy, a division of U.K.-based retail giant Tesco, operates 179 stores in California, Arizona and Nevada.
 





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