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Sep 14, 2011

Forty One Madison Readies for Fall Market

PrintForty One Madison Readies for Fall Market  

The fall edition of the New York Tabletop Market is shaping up to be as jam-packed and red-letter as ever. Several leading prestigious luxury brands are adding their name to the Forty One Madison community of resources and readying showrooms for the Oct. 25- 28 show. What’s more, many manufacturers will be taking the wraps off of new product designs. Forty One Madison also will play host to a Wednesday morning breakfast seminar headlined by a top Target marketing alumna.

“These are just a few of the compelling events and initiatives planned for the upcoming Tabletop Market,” says Laurie Burns, Forty One Madison’s senior vice president and director. “We bring together such a broad spectrum of manufacturers, retail buyers, architects, interior designers, restaurateurs, press and media, and our programming is intended to provide them with valuable insights, plenty of inspiration and helpful tools for their business. With all of the planned product introductions that I’m hearing about, the added new and high-profile showrooms debuting, and the variety of programs on the schedule, the fall show is going to deliver on all counts. For anyone in this industry, it’s not to be missed.”


Targeting Trends at Breakfast Seminar

Former Target vice president and creative director, Minda Gralnek, will addresses Forty One Madison guests at the annual Breakfast Seminar, Wednesday, Oct. 26. In her presentation, “Through the Lens of the Red Bull’s Eye: Market Trends in Home & Lifestyle,” Gralnek, who now heads her own namesake marketing firm, will examine what’s happening at the intersection of fashion and home, and what consumers are spending their money on in the tabletop and furnishings category. She also will focus on how to connect with consumers through design. It’s a program that promises to impart some valuable lessons in how to fine-tune marketing outreach and campaigns and how best to “target” today’s home furnishings purchaser.


Seating is limited; reservations are recommended by contacting 212-686-1203. Breakfast will be served 8 – 8:30 a.m. and Gralnek will speak from 8:30 – 9:15 a.m., allowing for questions from the audience.

The Lobby Settings & More
As veteran New York Tabletop Show-goers know, the ambiance of the Forty One Madison Lobby, with imaginatively dressed tables lining the space, helps set the tone for each Market and can trigger inspirational juices as the hunt begins in the building for new merchandise, display concepts and other selling tools. Traditional Home senior style editor Krissa Rossbund is adding the “wow” as people enter, creating table settings that interpret each of the four seasons.

Rossbund also will be greeting interior designers on Oct. 27, as Traditional Home and Sferra, the luxury linens manufacturer, co-sponsor Interior Designer Day at Forty One Madison. This program, now in its third season, is aimed at acquainting interior designers, architects and other decorating professionals with the finds and resources in the building. More than 35 showrooms will participate.

The day will kick off with a mid-morning reception for designers where Rossbund will preview for them the best of the best to be found in the Forty One Madison showrooms. Sferra president Paul Hooker will then introduce the audience to a fun new tool his company has developed that will help designers match their tabletop choices to the perfect linens.

For more information on Forty One Madison and the New York Tabletop Show, visit www.41madison.com.

Source: Forty One Madison
 








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