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Nov 11, 2011

Farberware Line Launches at Walmart

PrintFarberware Line Launches at Walmart  

Russell Hobbs, the licensee of the Farberware brand, has expanded its offerings with a small kitchen electrics line that’s exclusive to Walmart.

The Farberware line includes a 12-cup programmable coffee and tea maker, a 12-cup food processor with 4-cup nested work bowl and a 10-speed blender. All have stainless steel finishes. Each product has a suggested retail price of $59.88.

"In today's economy, consumers perceive a 'good value' as more than just the lowest price. They also want all the bells and whistles they've come to expect in their appliances like stainless steel finishes, digital controls and dual functionality, and we're proud to say that this new line has all that and more," said Danielle Gosthe, senior brand manager for the Farberware brand.

Russell Hobbs portfolio of brand names includes Black & Decker, George Foreman, Juiceman, Breadman and Toastmaster.

 








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