Fairway Overhauls Online Store

Apr 25, 2011

NYC grocer will temporarily take down its e-tail site on April 26.

Fairway Market will unveil a revamp of its online shopping service this week. In an e-mail to customers, the New York-based gourmet food retailer revealed that it would be temporarily shutting down the service on Tuesday, April 26, at 5 p.m., “while we work really hard to bring you a way better online shopping experience.”

The April 20 e-mail from "the" team was a heads-up to recipients to “stock up on all [their] favorite Fairway coffee and olive oil, specialty items and fantastic gift baskets” before the temporary shutdown.

At press time, no further information was available from Fairway on what the features the new and improved online shopping service would offer.

Source: Progressive Grocer