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Dec 16, 2011
Fairway Launches New E-Commerce SiteFairway Market, the nine store gourmet supermarket chain, now offers almost 400 products on its recently revamped e-commerce site. The online destination enables those who don’t live in the New York metro region to experience the grocer’s wide variety of specialty, organic and international foods. “We are always being asked about selling our products online so former New Yorkers, as well as others across the country who know of us, can enjoy their favorite olive oils, sauces, jams, coffee and so many other foods that are exclusive to Fairway,” says Howie Glickberg, CEO of New York-based Fairway. “[O]ur e-commerce program will make it possible for everyone to enjoy the best of the best that has helped make Fairway so unique.” Items sold on the site include Fairway exclusive imported barrel olive oils, Fairway premises-roasted coffee in four grind options; Fairway private label items such as honey, jam, maple syrup, spices, vinegar, pasta sauces, antipasti and barbeque sauce; European specialty imports including honey, sea salt, cured fish, tapenades and spreads, artisanal vinegars and olive oils, French mustard and Italian pasta; gift baskets; and in-store gift cards.
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