Atlanta-based Dugan-Bliss & Associates (DBA) now represents Base Brands LLC, maker of Reduce™ eco-friendly kitchen and housewares, throughout the Southeast. Dugan-Bliss (www.duganbliss.com) operates one of the largest permanent showrooms at AmericasMart, representing a variety of home décor, tabletop, gift and gourmet items. Best known for its Reduce™ WaterWeek™ 5-bottle hydration system and the Reduce™ Smash Can™ trash compactor, Base Brands’ product line includes insulated containers, garbage cans, and bamboo kitchenware.

Focusing on Base Brand’s Reduce™ product line and PetTrek™ pet accessories, DBA’s sales team services retailers in Georgia, South Carolina, North Carolina, Tennessee, Mississippi, Alabama and Florida. “Partnering with DBA will provide us with a great opportunity to expose our brands to a wider audience,” said Ken Kreafle, CEO of Atlanta-based Base Brands. "They have a highly skilled sales force that understands the home goods market, which will help us to continue to build distribution. This arrangement will no doubt lead us to investigate other regional sales agent opportunities,” Kreafle continued.

DBA, founded in 1981 by partners Don Dugan and Verne Bliss, also represents OXO, Wilton Armentale and Soda Stream.