Brownie Brittle Creator Receives Top CEO Award

Apr 30, 2014

Recognized by South Florida Business Journal

Sheila G. Mains, CEO and founder of Brownie Brittle LLC, based in West Palm Beach, Fla., has taken her celebrated brownie products from door-to-door to a multimillion-dollar brand.

The South Florida Business Journal will honor Sheila G at its 2014 Palm Beach Ultimate CEO Awards. The awards recognize the top 10 business leaders of Palm Beach County for their achievements, vision, and dedication to excellence.

Sheila G and other nominees will be honored alongside top executives from Broward and Miami- Dade counties on Oct. 23 at an awards ceremony held at the Westin Diplomat Resort & Spa in Hollywood.

Re-launched in 2011 in its current packaging, Sheila G’s Original Brownie Brittle has already achieved international distribution in thousands of grocers and other retail outlets.

In the early 1990s, after losing her executive position with an industrial advertising agency, Sheila G refused to be another Friday afternoon casualty and embarked on her “Plan B for brownies.” After selling small batches of brownies to local stores, her notoriety as a brownie maven spread, and Walt Disney World’s parks and resorts began featuring Sheila G’s signature brownies.

Nibbling the rich chocolate drippings from the sides of the sheet pans inspired Sheila G to come up with a recipe that would bring the “best part of the brownie” to market. The result: Brownie Brittle, a thin, crispy chocolate snack made from natural ingredients. Each 1-ounce serving has 120 calories.

In 2012, Sheila G partnered with Jerry Bello, founder and CEO of Keen Marketing, and in 18 months, took Brownie Brittle from $500,000 in sales to over $38 million.