Top Stories » Headlines » Coffee & Tea

Effective Aug. 2, Caribou Coffee partnered with Crossmark, a sales and marketing services company in the consumer packaged goods industry, to assist the coffee company with the expansion of their packaged coffee business.

"Growing our CPG business remains a top priority, as we continue on our path to becoming a leading, multi-channel coffee company,” says Mike Tattersfield, president and CEO of Caribou Coffee in an Aug. 2 statement. “Partnering with Crossmark will help accelerate Caribou’s growth within this channel of business, and expand the national reach of our brand.”

Already the second largest specialty coffeehouse operator in the U.S., Caribou is rapidly expanding in grocery and mass merchandise retailers nationwide.

Crossmark has a national sales organization servicing over 800 direct buying retailers and 365,000 retail outlets throughout the U.S.

Source: Caribou Coffee