Home Market Foods, known for its meat-based prepared foods brands Cooked Perfect and Rollerbites, recently acquired Perfect Fuel, marking its entry into the functional food category, which has doubled in sales during the past four years.
Perfect Fuel, which was founded in 2011 by Nicolas Warren and Miles Masci, is an active lifestyle snack brand that is based on the world’s No. 1 superfood: chocolate. The single-serving, nutrient dense chocolate bites, available in chia, espresso and ginseng varieties, feature simple ingredients that meet consumers’ demand for clean, transparent products.
With the acquisition, Norwood, Mass.-based Home Market Foods looks to be a leader in the functional food category by providing convenient, organic nutrition and on-the-go energy under the Perfect Fuel brand.