Process Retail Group designed a point-of-purchase display for Fannie May and won a bronze Outstanding Merchandising Achievement (OMA) Award in the snack products, permanent fixture category.
Fannie May, with its historic reputation and loyal customer base, wasn’t looking to disrupt its brand roots when it developed a new display. Instead, it was looking to attract younger customers, 20- to 30-somethings, at retail while still catering to its current customer base.
Process Retail Group created a modern brand statement while paying tribute to the candy company’s long heritage – just the right treatment for the brand, multi-environment retail experience and diverse group of shoppers.
Retailers loved the endcap display program’s look and feel, which resulted in proactive requests. Both Fannie May and its retail partners experience an uptick in overall sales, proving the relevancy of the design approach for the POP display.