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Nov 01, 2011

Black Diamond Supports Healthy Eating Initiative

PrintBlack Diamond Supports Healthy Eating Initiative  

Now through the end of the year, DCI Cheese Co., Richfield, Wis., will donate 25 cents from every Black Diamond package purchased to Action for Healthy Kids.

The nonprofit and volunteer network works with schools and families to fight childhood obesity and undernourishment. Since its 2002 founding, Action for Healthy Kids has partnered with schools nationwide to provide programs and services that improve nutrition in schools and increase opportunities for kids to be active.

"Black Diamond cheese is high in protein and provides the essential calcium and vitamins required for a healthy diet," says Katie Jury, marketing manager at DCI. "Supporting Action for Healthy Kids and their promotion of healthy eating and physical activity was a natural fit for us."

The Black Diamond line is available nationwide in bulk and retail sizes and features a selection of popular cold pack cheese spreads and Canadian cheddars that range in age from one to five years.

Throughout the promotion, participating retailers will display shelf talkers with coupons. More information about the promotion is available at www.blackdiamondcheddar.com.

 








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