Teatulia Receives iF Packaging Design Award

May 14, 2014

Eco-canister wins plaudits

Teatulia Organic Teas has received the prestigious 2014 iF packaging design award from the iF International Forum Design Hannover. Most retail teas are presented in box containers or tin tubes, but Teatulia offers its teas in sustainable style using an eco-canister.
The Teatulia retail package is known as an eco-canister because 100% of its inputs are either recyclable or compostable. All of the eco-canister paper components are made from a percentage of post consumer waste while each eco-canister has its own personality – reflecting the individual pantone color assigned to each tea through the soy-based printed labels that are cleanly designed with bright, eye-catching colors like fuchsia, lime green, and eggplant to offset the light brown paper eco-canister. All adhesives are also water based and environmentally friendly. This next-generation retail package also has the added value of a revolutionary, recyclable protection barrier, which allows for extra protection of our delicate tea leaves while eliminating the need for excess packaging.
The iF packaging design award judges creative packaging design that entices people to buy a product, is easy to handle, and that takes in account economic and ecological criteria. The jury considered criteria such as design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualization of intended use, safety, brand value and branding, symbolism and independence, aspects of production and logistics and of universal design.
Teatulia Organic Teas are sourced directly from their own garden in Northern Bangladesh and other like-minded gardens, with no long-term warehouse storage and no waiting around to be put into the right blend by a third party. The results are exquisite, clean and smooth teas that support education, business and health initiatives and demonstrate a thorough commitment to sustainability. Started in 2000 to give back to the local community, the Teatulia Gardens were established as an enterprise that would give the people a living wage while protecting and strengthening the environment.  he KS Foundation was launched to give back to the Bangladeshi community and has created revolutionary education, health and cattle-lending programs for the people working in the garden and surrounding areas. All sales of Teatulia Organic Teas contribute to this mission, helping to better the lives of men, women and children in our community while rebuilding the local ecosystem. Teatulia Organic Teas is mindful of how its actions impact worldwide communities and actively supports ethical organizations like the Whole Planet Foundation, Rainforest Alliance, and B Corporation.