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Nov 06, 2011

Trade Show Industry Honors Natural Products Expos

Print Trade Show Industry Honors Natural Products Expos  

Natural Products Expo East and West has received several industry accolades from the trade show and the multimedia industries.

Trade Show Executive magazine awarded Natural Products Expo West with its Gold 100 Award as the leader in green initiatives amongst the trade show industry for the fourth year running. The Natural Products Expos, produced by New Hope Natural Media in Boulder, Colo., are committed to eco-friendly practices, including: elimination of a printed buyers' guide, providing an energy offset program for the venue and associated event travel; creating a donation plan for excess product from show floors to benefit charities and nonprofit organizations; providing a paperless press room; developing waste management programs inclusive of not just recycling but composting; and providing environmentally friendly booth package options for exhibitors.

 

In other news, the Natural Products Expo West show directory map was named winner of the green collateral printed piece by the International Association of Exhibitions and Events in its 2011 Art of the Show competition. This piece has been condensed significantly from a book format, to a folded map style directory, drastically reducing paper usage; additionally, the map is printed on 60 percent post consumer, 100 percent recycled paper processed chlorine free, ancient forest friendly and FSC certified, through a local printer reducing the carbon foot print further.


Trade Show News Network (TSNN) announced Natural Products Expo West as one of its winners for 2011 Top 20 fastest-growing trade shows in attendance. In 2010 Expo West drew 56,000 attendees and grew to over 58,000 attendees in 2011. Both Natural Products Expo East and West are on TSNN's 2010 Top 250 Trade Show list, which is ranked by net square footage; Expo West was No. 58 at 334,300 net square feet, and Expo East was No. 172 at 134,200 net square feet.

Natural Products Expo West received honorable mention from Min's 2011 Integrated Marketing Awards, and was among other top multimedia brands being recognized for innovation, creativity and community. The show was nominated based on its grand scale and production including exhibitions, education, events and sponsorships, and its impact in the natural products industry.

"We are committed to being progressive in our strategies to drive quality attendance to our events. We are passionate about providing an in-person experience aligned with our market. The variety of recognition we have received is a testament of our holistic approach in delivering leading events in the tradeshow industry," says Sandy Voss, director of exhibitions and conferences for Penton Media, of which New Hope Natural Media is a division.

Natural Products Expo West 2012 will take place March 8 - 11 at the Anaheim Convention Center in Anaheim, Calif., and Natural Products Expo East 2012 will be held Sept.19 - 22, 2012, at the Baltimore Convention Center.
 








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