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To reinforce New York International Gift Fair’s (NYIGF) “unique positioning as the style and design standard-setter among gift and home industry events,” show organizers are launching a new Driven by Design marketing campaign for the winter 2012 market. The campaign, which is reflective of the design resources throughout NYIGF’s 10 divisions, complements the show’s three-year strategic reorganization that culminates in 2013 with the introduction of four comprehensive market categories – Home, Craft, Lifestyle and New.

“Design is a common denominator among all of NYIGF’s ten divisions and a key differentiator from other U.S. gift, home and lifestyle markets,” says Dorothy Belshaw, NYIGF director and GLM senior vice president. “This new campaign allows us to showcase NYIGF’s design orientation beyond Accent on Design and Handmade – both widely recognized for their superlative aesthetics – into NYIGF divisions which are categorized by product type.”

A secondary focus for the winter 2012 market is housewares, following the success of the summer 2011 launch of the Gourmet Housewares Show at NYIGF. An expanded concentration of leading housewares suppliers will be presented within the Tabletop & Housewares division at NYIGF this winter. As a complement to exhibit floor offerings, NYIGF also will sponsor the HomeWorld Business’ 9th Annual Housewares Design Awards, which are presented during the winter market.

NYIGF’s winter market takes place Jan. 28 through Feb. 2 at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers 92 and 94. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected, and more than 2,800 companies exhibit.

Complete information information and registration will be available online at www.nyigf.com/programs after Oct. 17.