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Five authentic Protected Designation of Origin (PDO) products from Europe — Prosciutto di Parma, Parmigiano Reggiano, Prosciutto di San Daniele, Grana Padano and Montasio — have obtained special funding from the European Union to partner and execute a three-year campaign in the United States to increase awareness and drive sales.

Titled Legends from Europe, the campaign will celebrate the quality, tradition and taste of these five products. While the five products embody characteristics unique to each, they share much in common. All are regional specialties of exceptional quality, 100-percent natural, long-aged and produced using the same techniques local artisans have used for centuries. In addition, each has the European Union’s PDO certification, as illustrated by the seal on each product label.

In addition to European Union funding, the Italian government and the trade consortiums of each of the products have contributed funds to this campaign.

Beginning in September and continuing through February, more than 1,000 in-store tastings of the five products are being planned. For more information on how to participate, call Lewis & Neale, a division of CRT/Tanaka, New York at 212-420-8808 or visit www.legendsfromeurope.com.