Vinturi Inc., a leader in wine aeration that created the Vinturi Red Wine Aerator, has appointed Carla Hunter its director of consumer marketing. Hunter brings a wealth of experience in the food and housewares industries to the company, having served most recently as the marketing director for Snapware Corp. Prior to that, she held similar positions at Mastrad Inc., Zyliss USA (now DKB Brands) and Con Agra.
“In this newly created role, Ms. Hunter will lead and develop the global sales and marketing plan for housewares and other retail channels,” says Rio Sabadicci, inventor of Vinturi products and CEO of Vinturi Inc. “She will guide the direction of the business and its marketing communications and public relations initiatives that will increase product and brand awareness among consumers.”
As part of her new role at Vinturi, Inc., Hunter directs all branding and marketing initiatives for the company’s products. She will oversee all marketing programs at Vinturi Inc. as well as the implementation of strategic partnerships, special events and initiatives.
