The 2011 World Tea Expo, to be held June 24-26 at the Las Vegas Convention Center, boasts the largest and most comprehensive tea curriculum in the world. It will feature targeted, focused sessions that address all things tea — the hottest tea topics, latest trends and most relevant education for tea professionals and retailers today.
Some of the educational subjects at 2011 World Tea Expo include launching a dynamic tea brand, tea business analytics, top tea retail trends, creating exotic signature tea blends, the art of chai, menu planning for tea rooms and a session that asks attendees, "Can you tell the difference between a $20-a-pound tea and a $200-a-pound tea?”
“There's never been a more exhilarating time for tea, and this is the year for tea businesses to learn all they can to take their company to the next level," says George Jage, president of World Tea Expo. "The expo covers almost every imaginable tea topic, to help professionals deliver quality tea, increase profits, reach new markets and share tea's rich history, culture and community.”
This year's World Tea Expo also features the World Origin Tasting Tour, an interactive and informative program that allows attendees to experience the tastes and cultures of some of the most important tea-growing regions in the world, including Sri Lanka, India, China, Japan and Taiwan. Expert tour guides are scheduled to lead attendees on a journey through each country's tea culture and unique manufacturing processes. During the tour, attendees may taste six to eight teas that are authentic to each origin, giving them a solid understanding of the flavors and profiles of the regions.
In one key session, "Functional Tea Trends," attendees will learn what's new in the science and regulation of tea, and how to assess both the scientific and legal merits of new marketing opportunities in tea.
For a complete list of World Tea Expo topics and sessions, visit www.worldteaexpo.com.
Source: World Tea Expo
