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 ONLINE POLL
December Question: What is your greatest concern as we head into 2013?
Economy - 50% (5 votes)
Cost of goods - 20% (2 votes)
Increasing competition - 10% (1 vote)
Finding & training staff - 0% (0 votes)
Government regulations - 20% (2 votes)
Total Votes: 10
November Question: If you could use only one marketing tool, it would be: Store newsletter - 22.22% (2 votes)
Social media - 0% (0 votes)
E-mail marketing - 33.33% (3 votes)
Text messaging - 0% (0 votes)
Events - 44.44% (4 votes)
Total Votes: 9
October Question: Are you targeting Gen Y/ Millennials with your marketing? Yes - 53.33% (8 votes)
No - 46.67% (7 votes)
Unsure - 0% (0 votes)
Total Votes: 15
September Question: Do you expect the recent Stanford University study (which concluded organics were no more nutritious than their conventionally-produced equivalents) to negatively impact sales of your organic products? Yes - 23.08% (3 votes)
No - 53.85% (7 votes)
Uncertain - 23.08% (3 votes)
Total Votes: 13
August Question: Are you planning to remodel an existing store or open a new location within the next year? Yes - 53.85% (7 votes)
No - 30.77% (4 votes)
Unsure - 15.38% (2 votes)
Total Votes: 13
June Question: Will you spend more on online/mobile marketing this year? Yes - 0% (0 votes)
No - 0% (0 votes)
The same - 0% (0 votes)
We don't do online marketing. - 0% (0 votes)
Total Votes: 0
March Question: Are you planning to hire additional staff? Yes - 52.94% (9 votes)
Maybe - 17.65% (3 votes)
No - 29.41% (5 votes)
Total Votes: 17
January Question: In the coming year, our biggest potential growth category is: Condiments & Sauces - 21.05% (8 votes)
Deli & Cheese - 18.42% (7 votes)
GMO-free - 15.79% (6 votes)
Kitchenware - 10.53% (4 votes)
Local - 13.16% (5 votes)
Prepared Foods - 18.42% (7 votes)
Tabletop - 2.63% (1 vote)
Total Votes: 38
December Question: What's the most popular price point for holiday gifts? Under $10 - 0% (0 votes)
$11-$25 - 9.76% (8 votes)
$50+ - 6.10% (5 votes)
$26-$49 - 9.76% (8 votes)
$100+ - 74.39% (61 votes)
Total Votes: 82
October Question: How many seasonal employees will you hire (at each of your locations)? Less than 5 - 29.41% (5 votes)
Five - 10 - 5.88% (1 vote)
11 or more - 5.88% (1 vote)
None - 58.82% (10 votes)
Total Votes: 17
September Question: What are you planning to tout most heavily for the holiday season? Custom Gift Baskets - 16.13% (5 votes)
Gadgets & Kitchenware - 22.58% (7 votes)
Gift Cards - 6.45% (2 votes)
Specialty Food - 35.48% (11 votes)
Wine & Accessories - 9.68% (3 votes)
Catering - 0% (0 votes)
Unsure - 9.68% (3 votes)
Total Votes: 31
August Question: Which of the following are you using the most to promote your business in Q4? Advertising - 21.74% (5 votes)
Email - 0% (0 votes)
Newsletters - 8.70% (2 votes)
Public Relations - 8.70% (2 votes)
Social Media - 60.87% (14 votes)
Total Votes: 23
April Question: What do you believe is the biggest government regulatory and legislative issue facing the gourmet retail industry today? Efforts to delay or repeal swipe fee reform - 18.18% (4 votes)
Food safety - 18.18% (4 votes)
Health care - 4.55% (1 vote)
Government deficit spending - 27.27% (6 votes)
Internet sales tax - 22.73% (5 votes)
Other - 9.09% (2 votes)
Total Votes: 22
March Question: Which tradeshows have you attended in the first quarter? Fancy Food Show - 46.84% (37 votes)
AmericasMart - 12.66% (10 votes)
International Home + Housewares Show - 24.05% (19 votes)
Natural Products Expo West - 16.46% (13 votes)
Total Votes: 79
November Question: Will you participate in the Small Business Saturday Promotion that aims to increase traffic at independent retail stores the Saturday after Thanksgiving? Yes - 86.67% (13 votes)
No - 13.33% (2 votes)
Total Votes: 15
September Question: In the past year, has retail theft: Increased - 72.73% (8 votes)
Stayed the same - 27.27% (3 votes)
Decreased - 0% (0 votes)
Total Votes: 11
August Question: What will be your best-selling gift this holiday season? Cheese - 12.77% (6 votes)
Chocolate/ Confections - 31.91% (15 votes)
Kitchenware - 21.28% (10 votes)
Specialty Foods - 21.28% (10 votes)
Wines - 12.77% (6 votes)
Total Votes: 47
June Question: Are you adding products in holiday/seasonal packaging to your store(s)? Yes - 76.19% (16 votes)
No - 19.05% (4 votes)
Undecided - 4.76% (1 vote)
Total Votes: 21
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