ONLINE POLL
April 2016 Question: Do you offer gift wrap?
SUBMIT VOTE VIEW RESULTS
March Question: Do you support voluntary GMO labeling?

 
Yes - 64% (32 votes)
 
No - 18% (9 votes)
 
Undecided - 18% (9 votes)
Total Votes: 50


March Question: What will be your key marketing tool in 2016?

 
Advertising (print & radio) - 0% (0 votes)
 
Community events - 0% (0 votes)
 
E-newsletters - 0% (0 votes)
 
Facebook - 0% (0 votes)
 
Instagram &/or Pinterest - 0% (0 votes)
 
All the above - 0% (0 votes)
Total Votes: 0


February Question: How important is sustainability to your customers?

 
Very important - 29.63% (8 votes)
 
Somehat important - 22.22% (6 votes)
 
Not very important - 48.15% (13 votes)
Total Votes: 27


January Question: What is your greatest concern as we begin 2016?

 
Cost of goods - 10% (1 vote)
 
Competition - 20% (2 votes)
 
Economy - 30% (3 votes)
 
Government regulations - 20% (2 votes)
 
Hiring/finding staff - 20% (2 votes)
 
Technology - 0% (0 votes)
Total Votes: 10


January Question: What is your greatest concern as we start 2016?

 
Economy - 34.29% (24 votes)
 
Cost of goods - 12.86% (9 votes)
 
Increasing competition - 7.14% (5 votes)
 
Finding & training staff - 12.86% (9 votes)
 
Government regulations - 32.86% (23 votes)
Total Votes: 70


May Question: What will be your biggest technology expenditure this year?

 
E-commerce - 36.84% (7 votes)
 
Inventory Mgmt - 0% (0 votes)
 
POS - 10.53% (2 votes)
 
Beacons - 0% (0 votes)
 
Loyalty Program - 0% (0 votes)
 
None of the above for 2015 - 52.63% (10 votes)
Total Votes: 19


April Question: Where do you plan to expand next?

 
Merchandise - 33.33% (3 votes)
 
Staff - 11.11% (1 vote)
 
Locations - 22.22% (2 votes)
 
None of the above - 33.33% (3 votes)
Total Votes: 9


January Question: What was your top-selling category for 2014?

 
Cheese & Charcuterie - 27.59% (8 votes)
 
Chocolate & Confections - 20.69% (6 votes)
 
Local - 6.90% (2 votes)
 
Kitchenware - 17.24% (5 votes)
 
Tabletop - 10.34% (3 votes)
 
Wine & Beer - 13.79% (4 votes)
 
Other - 3.45% (1 vote)
Total Votes: 29


December Question: How likely is it that you will invest in beacons in 2015?

 
Not at all - 13.79% (4 votes)
 
Perhaps - 13.79% (4 votes)
 
Definitely - 3.45% (1 vote)
 
Already have them - 0% (0 votes)
 
What are beacons? - 68.97% (20 votes)
Total Votes: 29


November Question: Do you think having a Certified Cheese Professional on staff would positively impact your cheese sales?

 
Yes - 72.22% (13 votes)
 
No - 16.67% (3 votes)
 
Don't sell cheese - 11.11% (2 votes)
Total Votes: 18


October Question: Are you planning to change your store-open hours during the holiday season?

 
Yes - 50% (3 votes)
 
No - 50% (3 votes)
Total Votes: 6


September Question: Will you invest in technology in 2014?

 
Yes - 60% (6 votes)
 
Maybe. We are considering it. - 20% (2 votes)
 
No - 20% (2 votes)
Total Votes: 10


July Question: Do you offer free shipping?

 
Yes. On all orders - 25.81% (8 votes)
 
Yes. On $50 or more - 38.71% (12 votes)
 
Maybe. We are considering it for Q4 - 6.45% (2 votes)
 
No - 25.81% (8 votes)
 
We don't sell online - 3.23% (1 vote)
Total Votes: 31


June Question: What do you see as the next ethnic cuisine consumers will want to cook at home?

 
Brazilian - 35.71% (20 votes)
 
Korean - 28.57% (16 votes)
 
Nordic - 19.64% (11 votes)
 
Peruvian - 16.07% (9 votes)
Total Votes: 56


May Question: Are consumers ready to embrace “smart” kitchen electronics?

 
Agree - 73.68% (14 votes)
 
Disagree - 26.32% (5 votes)
 
Undecided - 0% (0 votes)
Total Votes: 19


April Question: How do you feel about raising the minimum wage?

 
Agree - 53.85% (21 votes)
 
Indifferent/ Undecided - 12.82% (5 votes)
 
Disagree - 33.33% (13 votes)
Total Votes: 39


January Question: Which trade show will be your biggest buying opportunity in Q1?

 
Atlanta Gift - 27.27% (12 votes)
 
Winter FFS - 20.45% (9 votes)
 
Dallas Market - 31.82% (14 votes)
 
NY Now - 0% (0 votes)
 
IH+HS - 4.55% (2 votes)
 
Expo West - 9.09% (4 votes)
 
Other - 6.82% (3 votes)
Total Votes: 44


December Question: What's the most popular price point for holiday gifts?

 
Under $10 - 10% (9 votes)
 
$11-$25 - 34.44% (31 votes)
 
$50+ - 18.89% (17 votes)
 
$26-$49 - 28.89% (26 votes)
 
$100+ - 7.78% (7 votes)
Total Votes: 90


November Question: If you could use only one marketing tool, it would be:

 
Store newsletter - 22.22% (2 votes)
 
Social media - 0% (0 votes)
 
E-mail marketing - 33.33% (3 votes)
 
Text messaging - 0% (0 votes)
 
Events - 44.44% (4 votes)
Total Votes: 9


October Question: Are you targeting Gen Y/ Millennials with your marketing?

 
Yes - 53.33% (8 votes)
 
No - 46.67% (7 votes)
 
Unsure - 0% (0 votes)
Total Votes: 15


September Question: Do you expect the recent Stanford University study (which concluded organics were no more nutritious than their conventionally-produced equivalents) to negatively impact sales of your organic products?

 
Yes - 27.27% (3 votes)
 
No - 54.55% (6 votes)
 
Uncertain - 18.18% (2 votes)
Total Votes: 11


August Question: Are you planning to remodel an existing store or open a new location within the next year?

 
Yes - 58.33% (7 votes)
 
No - 33.33% (4 votes)
 
Unsure - 8.33% (1 vote)
Total Votes: 12


June Question: Will you spend more on online/mobile marketing this year?

 
Yes - 0% (0 votes)
 
No - 0% (0 votes)
 
The same - 0% (0 votes)
 
We don't do online marketing. - 0% (0 votes)
Total Votes: 0


March Question: Are you planning to hire additional staff?

 
Yes - 56.25% (9 votes)
 
Maybe - 18.75% (3 votes)
 
No - 25% (4 votes)
Total Votes: 16


January Question: In the coming year, our biggest potential growth category is:

 
Condiments & Sauces - 21.05% (8 votes)
 
Deli & Cheese - 18.42% (7 votes)
 
GMO-free - 15.79% (6 votes)
 
Kitchenware - 10.53% (4 votes)
 
Local - 13.16% (5 votes)
 
Prepared Foods - 18.42% (7 votes)
 
Tabletop - 2.63% (1 vote)
Total Votes: 38


October Question: How many seasonal employees will you hire (at each of your locations)?

 
Less than 5 - 29.41% (5 votes)
 
Five - 10 - 5.88% (1 vote)
 
11 or more - 5.88% (1 vote)
 
None - 58.82% (10 votes)
Total Votes: 17


September Question: What are you planning to tout most heavily for the holiday season?

 
Custom Gift Baskets - 16.13% (5 votes)
 
Gadgets & Kitchenware - 22.58% (7 votes)
 
Gift Cards - 6.45% (2 votes)
 
Specialty Food - 35.48% (11 votes)
 
Wine & Accessories - 9.68% (3 votes)
 
Catering - 0% (0 votes)
 
Unsure - 9.68% (3 votes)
Total Votes: 31


August Question: Which of the following are you using the most to promote your business in Q4?

 
Advertising - 21.74% (5 votes)
 
Email - 0% (0 votes)
 
Newsletters - 8.70% (2 votes)
 
Public Relations - 8.70% (2 votes)
 
Social Media - 60.87% (14 votes)
Total Votes: 23


April Question: What do you believe is the biggest government regulatory and legislative issue facing the gourmet retail industry today?

 
Efforts to delay or repeal swipe fee reform - 18.18% (4 votes)
 
Food safety - 18.18% (4 votes)
 
Health care - 4.55% (1 vote)
 
Government deficit spending - 27.27% (6 votes)
 
Internet sales tax - 22.73% (5 votes)
 
Other - 9.09% (2 votes)
Total Votes: 22


March Question: Which tradeshows have you attended in the first quarter?

 
Fancy Food Show - 47.44% (37 votes)
 
AmericasMart - 12.82% (10 votes)
 
International Home + Housewares Show - 23.08% (18 votes)
 
Natural Products Expo West - 16.67% (13 votes)
Total Votes: 78


November Question: Will you participate in the Small Business Saturday Promotion that aims to increase traffic at independent retail stores the Saturday after Thanksgiving?

 
Yes - 86.67% (13 votes)
 
No - 13.33% (2 votes)
Total Votes: 15


September Question: In the past year, has retail theft:

 
Increased - 72.73% (8 votes)
 
Stayed the same - 27.27% (3 votes)
 
Decreased - 0% (0 votes)
Total Votes: 11


August Question: What will be your best-selling gift this holiday season?

 
Cheese - 12.77% (6 votes)
 
Chocolate/ Confections - 31.91% (15 votes)
 
Kitchenware - 21.28% (10 votes)
 
Specialty Foods - 21.28% (10 votes)
 
Wines - 12.77% (6 votes)
Total Votes: 47


June Question: Are you adding products in holiday/seasonal packaging to your store(s)?

 
Yes - 76.19% (16 votes)
 
No - 19.05% (4 votes)
 
Undecided - 4.76% (1 vote)
Total Votes: 21








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» until May 02, 2016
Do you offer gift wrap?
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Stagnito Media
570 Lake Cook Rd, Suite 310
Deerfield IL 60015
Ph: 224-632-8200
Fax: 224-632-8266

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