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Nielsen Forecasts Holiday Retail Spending

Oct 14, 2008

According to a report released by Nielsen, U.S. consumers are expected to spend more than $98 billion during the November-December holiday retail season. The report predicts a 4.7 percent increase in dollars spent over 2007, but a virtually flat estimate (-0.8 percent) relative to unit sales. The in-depth forecast includes projected sales at food stores, drug stores, mass merchandisers and convenience stores, across 125 product categories, including groceries, beverages, entertainment and more.


Nielsen Forecasts Holiday Retail Spending

Oct 14, 2008

According to a report released by Nielsen, U.S. consumers are expected to spend more than $98 billion during the November-December holiday retail season. The report predicts a 4.7 percent increase in dollars spent over 2007, but a virtually flat estimate (-0.8 percent) relative to unit sales. The in-depth forecast includes projected sales at food stores, drug stores, mass merchandisers and convenience stores, across 125 product categories, including groceries, beverages, entertainment and more.

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