According to The NPD Group, outdoor living products such as
firepits and gazebos have become a potential bright spot for those
consumers who are showing signs of 'cocooning' and scaling back on
summer vacation plans. In addition, one-third of consumers surveyed
indicate their desire for outdoor living has increased. Various
options in type and price point make barbecues/grills the most
popular outdoor entertaining product owned.
According to Mark Delaney, director of NPD's Home industry sector,
"The BBQ/grill has become a status symbol among higher income
households." Furthermore, "Garage storage products are a potential
source of incremental sales -- getting a lot of exposure in
Do-It-Yourself publications lately, and attracting a very appealing
demographic," said Delaney.
Source: The NPD Group
The Future Looks Bright for Some Home Living Trends
May 4, 2008
According to The NPD Group, outdoor living products such as firepits and gazebos have become a potential bright spot for those consumers who are showing signs of 'cocooning' and scaling back on summer vacation plans. In addition, one-third of consumers surveyed indicate their desire for outdoor living has increased. Various options in type and price point make barbecues/grills the most popular outdoor entertaining product owned.
According to Mark Delaney, director of NPD's Home industry sector, "The BBQ/grill has become a status symbol among higher income households." Furthermore, "Garage storage products are a potential source of incremental sales -- getting a lot of exposure in Do-It-Yourself publications lately, and attracting a very appealing demographic," said Delaney.
Source: The NPD Group